Tag Archives: Swimwear

Made To Order Swimwear

Usually swimwear designers have their Idea what design will be made in the next collection. Still sometimes customers have their own ideas.

Few days ago we got a phone call from our customer and afterwards he came to our ware-store to pick some swimwear. But suddenly he decided to order some new combination of colours. So new items were born, new series of practically same design came out.

Customer is a God, and God must be listened. So we made some new swimwear in different colours just for him.

What was born after few days :

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Here is to you, dear future customers : We can make swimwear  according to your wishes, according to your eyes.

Write us on vittori.swimwear@gmail.com

Or visit our e-shops :

Vittori Online Shop

Vittori on Etsy

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Natura Parendo Vincitur – we can only obbey the nature

By finding a positive result in every situation. No matter if the situation looks hopeless at first sight.

When we moved living to present location, we were very proud about having our own property. Behind the house we had small piece of land dedicated to the football pitch for our boys, aged seven and eleven. The “pitch” was covered with green grass. Then we met our first neighbour Greg, who seemed to be very nice. Greg had just planted cypresses on the fence line. When we had a chat over the  fence, his talking was like he knew all about gardening and about the life of cypresses especially. We shouldn’t be worried he wouldn’t let the cypresses go over the reasonable height, he was trying to persuade us. We expected that the cypresses would look like the pictures of Tuscany landscape.

typical-landscape-tuscany-italy-60882409

As the time went by, cypresses grew and grew, Greg was less and less interested in talking and chatting. When the cypresses were growing, we couldn’t see him anymore, and then we couldn’t even see his house. The cypresses were almost 10 meters high. The cypresses were planted too dense so the sunlight couldn’t warm the ground behind them. Moss was spreading very quickly. Greg was always saying he was looking for a gardener who would cut the trees.

Of course we weren’t happy observing how our football pitch shrank to its minimum.

But as I said Art is when you find a good thing in a bad situation. We couldn’t cut the cypresses since they were on neighbour’s side of the fence. So we used the cypresses as a backdrop for shooting some photos of our swimwear.

This is the result. Storm and Fresco

 

We didn’t argue with the neighbour at all. Last summer surprisingly Greg hired the forester to cut the cypresses for a few meters.

Observing Or Being Observed

Always questionable ? Are being men also observed as they observe women ? Do men notice that they are being observe ? Last week Vittori Swimwear started advertising campaign in Poland through Facebook. Vittori Swimwear is primary attended to get more men admirers as they are potential client. But it turned completely otherwise. More women noticed the advert , more women liked our facebook page. Some would say, men are lazy, they are intersted in other stuff, men are shy. Perhaps so. But still this result forced me to make a conclusion, women do take care what men wear. Women do observe, women do comment, women do make opinion. Men are observed. No matter, being at work wearing business suites or going to out wearing casual.

Also swimwear is important. I heard my step-mother, when we launched our first collection, talking to his husband, my step-father, to get proper beachwear. She didn’t want him to be like other men, wearing really improper swimwear with really awful and old-fashioned design.

So, dear men, it is important to look nice, even if you think it’s not. You are observed. Why not being observed wearing our swimwear ? Rocky Boxer

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Feel Your Swimming Power

Everyone who is manufacturing his own product and is competing the market stands himself on a question : how to say the customers “Our product is better than the other similar on the market”. Our product is elegant. Our product is fashionable. How to say it in few words, how to express in a quote.

Christmas Season is just few days ahead. Vittori Swimwear is also preparing some marketing material. But what to write on them, what kind of a quote to put on.

Our swimwear is for men, naturally. But also women like to put an eye on them. So a quote must be unisex. Our swimwear is made of high quality italian lycra by Carvico. We can’t afford to use some cheap and low quality lycra. Customers are seeking high quality for reasonable price. Swimwear is made for swimming.

“Feel Your Swimming Power” will be the quote for comming festive season. Because we address both men and women, our swimwear are different because of the special design, our swimwear contains some magic power that can’t resist both women’s and men’s looks.

Elegance by Vittori Swimwear

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First Experience with Marketing Expert

Each manufacturer or seller who starts with a production thinks about how to sell his products. Most likely you can’t be an expert for all fields. If you are good in thinking and management you probably do not posses skills for the marketing.

Same happened with me when started company and manufacturing Men’s Swimwear. I covered the management, logistics, finance, other of our company were responsible for design, website. Everything was set up, idea that burned in our minds long time was finally born, fabric was bought, production started, website with online shop was on air.

My anniversary of graduation came on the way, old school-mates gathered as each and every year. One among them was also marketing expert. You know the feeling, when you are young and restless; you expect everything should be done quick and immediately. I came to my “school-mate=marketing expert”, described him my idea and who wouldn’t, I asked him for a help. He answered only with one sentence: “I do not work with start-up or with newly brands.”

Of course I was disappointed. What is real challenge, to make a growth of the product with annual turnover with about 1 mio EUR by let’s say 10-15% or start with something new from zero. Obviously for my school-mate Vittori Swimwear was not a challenge for him. And I realized that I need to find different way, be patient and finally rely on my own feelings and on my own work.

Today after couple of years of that moment, Vittori Swimwear is not anonymous brand anymore; we sell our swimwear to 3 continents, USA, Canada, Australia and many EU countries. Our customers are satisfied and we develop new models. _MG_0293

Vintage or what

What is Vintage really? According to the Wikipedia Vintage is Generally speaking, clothing which was produced before the 1920s is referred to as antique clothing and clothing from the 1920s to 20 years before the present day is considered vintage. Why sometimes on the fashion shows some very famous designers show their creation in vintage style?

Why sometimes when we see some creation or design our first thought would be “Oh, I have seen something like that before”? Because, it’s true. Humans have eyes, humans have memory, human have storage for billions of pictures called brain. Our memory is like a movie camera travelling through the time. Good example is driving a car. Pictures of landscape, trees, fields of crops, green, yellow, brown, variety of mixed colors. Everything is memorized. Even great paintings present the scenes from the nature or nearby and the painters weren’t just stand in their ateliers, some even didn’t have them actually, so they stood their easels outside and painted what they saw.

Pretty much is the same with the designers of all kinds. Some creations are close to our eyes some we think that’s not for me. I would do different, I would something different. ACTUM NE AGAS would say old Romans, what basically mean “Don’t create what’s already created”. And yes, at Vittori Swimwear we went to the shops, we looked up into the web shops to see what we could do different. And yes we questioned many persons, many men advised us what they wanted as their new swimwear. Is our collection or even one of them a vintage style? Perhaps. Honestly we generally only hear what has been worn in 50 or 80 years ago, but certainly we are curious and become nostalgic. That’s why vintage style is always successful. But on the other hand each designer want to make something different than other and still follow it’s own path. So are we.

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Priceless & More

Remember the commercial clip from Mastercard where dad is taking his son to the football game ? It did touch me very much. I have never believed this happening is so very much true. Very long ago I took my son to the football game to San Siro Stadium in Milan (Italy). When I saw the expression on my son’s face when we stepped into this grandiose monument, Yes it was worth every penny. We had such great time, like it was promised in the commercial clip. Since then I repeated such tips many times, visiting games of local club, football (soccer), hockey, basketball and even snooker.

Those were the times, when I hadn’t enough courage to organize a trip such that one on my own. Now it’s different. Internet made everything easier. Tickets can be bought to every and each event. Last weekend was extended free weekend, so we decided to visit the game in Verona between Chievo and AC Fiorentina.

chievo-fiorentina

Verona is prox. 3 1/2 hours away from our home. One stop for marvelous cappuccino on the Highway Autogrill Service is another great experience. For me, the best coffee is prepared there. Stadium in Verona where Chievo is playing its home games is quiet big, can host 38.000 visitors. Italians do live for the football. Fans are singing in front of the gates before the game. Out of the stadium many shops offered variety of fan articles. But no swimwear.Vittori Swimwear offers one Slip for Chievo Fans called Desert Sand in the yellow&blue colors and one for the AC Fiorentina fans called Martinez in violet colors. Of course it would be very funny if you wear swimwear when attending the game, so I do not advise to do so. But on the beach, it would feel great for you fans, if you wear that small piece of fabric in the colors of your team.

The game itself was typical season’s game, honestly Fiorentina was better player almost 2/3 of the game, but the last 20 minutes Chievo could and should score, but luck wasn’t on their side. Game ended scoreless.

But for us it really didn’t matter. We had great time. On the way there, when we had coffee break, when we shared slices of tasty pizza in the restaurant. On the way home we talked really a lot, rescuing the world’s most difficult problems.

If you have a son, if you have a child, make this kind of trip together. It makes your day, it makes your life.

It’s priceless. It’s worth.

Desert Sand by Vittori Swimwear
Desert Sand for Chievo Verona Fans

Martinez

Martinez for AC Fiorentina Fans