What kind of customer makes a seller happier ? Question states !
Selling online is difficult, not an easy task. Only pictures, photos and text are available to show all positive sides about the selling product. Buyer is a king. Always. Buyer is looking for a product that he needs.
Buyer wants to buy online. Searching online what’s available. Comes to your online store. Match !
OK, he (since we sell men’s swimwear, we persume, men are most interested custiomers, but it is not always so – more in next article) needs swimwear, brief or boxer type. We offer exactly that. Match !
Colours ? We offer variety of colours, from ordinary blue and black to yellow and white. Match !
Price ? We are in the middle, not cheap and not expensive. Match !
Did we meet customers needs indeed ? Yes ? Then this is satisfied customer. Our most loved one. He will tell his friend about us, he will probably visit our online store again. Returning customer. Most wanted. Super Match !
Always questionable ? Are being men also observed as they observe women ? Do men notice that they are being observe ? Last week Vittori Swimwear started advertising campaign in Poland through Facebook. Vittori Swimwear is primary attended to get more men admirers as they are potential client. But it turned completely otherwise. More women noticed the advert , more women liked our facebook page. Some would say, men are lazy, they are intersted in other stuff, men are shy. Perhaps so. But still this result forced me to make a conclusion, women do take care what men wear. Women do observe, women do comment, women do make opinion. Men are observed. No matter, being at work wearing business suites or going to out wearing casual.
Also swimwear is important. I heard my step-mother, when we launched our first collection, talking to his husband, my step-father, to get proper beachwear. She didn’t want him to be like other men, wearing really improper swimwear with really awful and old-fashioned design.
So, dear men, it is important to look nice, even if you think it’s not. You are observed. Why not being observed wearing our swimwear ? Rocky Boxer
Everyone who is manufacturing his own product and is competing the market stands himself on a question : how to say the customers “Our product is better than the other similar on the market”. Our product is elegant. Our product is fashionable. How to say it in few words, how to express in a quote.
Christmas Season is just few days ahead. Vittori Swimwear is also preparing some marketing material. But what to write on them, what kind of a quote to put on.
Our swimwear is for men, naturally. But also women like to put an eye on them. So a quote must be unisex. Our swimwear is made of high quality italian lycra by Carvico. We can’t afford to use some cheap and low quality lycra. Customers are seeking high quality for reasonable price. Swimwear is made for swimming.
“Feel Your Swimming Power” will be the quote for comming festive season. Because we address both men and women, our swimwear are different because of the special design, our swimwear contains some magic power that can’t resist both women’s and men’s looks.
Each manufacturer or seller who starts with a production thinks about how to sell his products. Most likely you can’t be an expert for all fields. If you are good in thinking and management you probably do not posses skills for the marketing.
Same happened with me when started company and manufacturing Men’s Swimwear. I covered the management, logistics, finance, other of our company were responsible for design, website. Everything was set up, idea that burned in our minds long time was finally born, fabric was bought, production started, website with online shop was on air.
My anniversary of graduation came on the way, old school-mates gathered as each and every year. One among them was also marketing expert. You know the feeling, when you are young and restless; you expect everything should be done quick and immediately. I came to my “school-mate=marketing expert”, described him my idea and who wouldn’t, I asked him for a help. He answered only with one sentence: “I do not work with start-up or with newly brands.”
Of course I was disappointed. What is real challenge, to make a growth of the product with annual turnover with about 1 mio EUR by let’s say 10-15% or start with something new from zero. Obviously for my school-mate Vittori Swimwear was not a challenge for him. And I realized that I need to find different way, be patient and finally rely on my own feelings and on my own work.
Today after couple of years of that moment, Vittori Swimwear is not anonymous brand anymore; we sell our swimwear to 3 continents, USA, Canada, Australia and many EU countries. Our customers are satisfied and we develop new models.
The Author of this blog is a tango dancer. Argentine Tango. Pashionate dance. Various techniques. Close Embrace is one of them.
In tight position, where two dancers are tight with their upper parts of their bodies. Where very short and exact movement by the men’s chests or shoulders are important where the lady or whole couple would go. Forward, left, right or just making various movements like ocho, colgada, volcada, gancho without leaving the spot. Observing tango and not knowing what tango is really about or from the side viewer’s eyes, tango looks like being provocative, sensual or even perverse. But for tango dancers like myself, tango demands just lots of concentration and quick thinking how to make lady dancer comfortable during the dance. Major credit is when she tells you at the end of the tanda, yes it was wonderful dancing with you, soon once again ?
Vittori swimwear is the same. On the first sight when mentioning that Vittori Swiwmear have push uppads inside it sounds provocative, little perverse. But with push up pad inside Vittori Swimwear are different, follows nature lines of men’s body. Far, far away of being perverse swimwear. Once Vittori, always Vittori, say our customers from Australia, USA, Canada, Italy, France, Scotland, Germany, Chile, Brasil and many more. Ready to discover why ?
Remember the commercial clip from Mastercard where dad is taking his son to the football game ? It did touch me very much. I have never believed this happening is so very much true. Very long ago I took my son to the football game to San Siro Stadium in Milan (Italy). When I saw the expression on my son’s face when we stepped into this grandiose monument, Yes it was worth every penny. We had such great time, like it was promised in the commercial clip. Since then I repeated such tips many times, visiting games of local club, football (soccer), hockey, basketball and even snooker.
Those were the times, when I hadn’t enough courage to organize a trip such that one on my own. Now it’s different. Internet made everything easier. Tickets can be bought to every and each event. Last weekend was extended free weekend, so we decided to visit the game in Verona between Chievo and AC Fiorentina.
Verona is prox. 3 1/2 hours away from our home. One stop for marvelous cappuccino on the Highway Autogrill Service is another great experience. For me, the best coffee is prepared there. Stadium in Verona where Chievo is playing its home games is quiet big, can host 38.000 visitors. Italians do live for the football. Fans are singing in front of the gates before the game. Out of the stadium many shops offered variety of fan articles. But no swimwear.Vittori Swimwear offers one Slip for Chievo Fans called Desert Sand in the yellow&blue colors and one for the AC Fiorentina fans called Martinez in violet colors. Of course it would be very funny if you wear swimwear when attending the game, so I do not advise to do so. But on the beach, it would feel great for you fans, if you wear that small piece of fabric in the colors of your team.
The game itself was typical season’s game, honestly Fiorentina was better player almost 2/3 of the game, but the last 20 minutes Chievo could and should score, but luck wasn’t on their side. Game ended scoreless.
But for us it really didn’t matter. We had great time. On the way there, when we had coffee break, when we shared slices of tasty pizza in the restaurant. On the way home we talked really a lot, rescuing the world’s most difficult problems.
If you have a son, if you have a child, make this kind of trip together. It makes your day, it makes your life.
I dance Tango with my wife, now almost 3 years. Week after week we have been attending tango lessons. Every Sunday evening, except summer weeks. Last summer our school-mate-dancers persuaded us to go to Mediterranean Tango Summer Festival. Are we capable enough ? Do we have enough courage ? We hadn’t really had any thoughts but to go, so nice words about this Festival had been told. It had to be something. We even had reserved the tickets for two consecutive milongas.
Actually we had danced at couple of milongas organized by our tango-school, not many other dancers had come and we had felt quiet comfortable. So, first night milonga at the Festival, the Hall entrance door had opened at 10pm. We are usually very punctual, so shortly after 10 pm we had entered the Hall. If we hadn’t heard the tango music, we would have thoughts it couldn’t be the right place. Only few couples had been inside. To dance or not to dance. We had waited one tanda and another one. First couples had come to the dance floor. Wow, what performances. Though my legs had been shaky, my heartbeat had gone up to 200/min, I had invited my wife to the dance floor. Would other dancers notice my nervousness, I had heard questions in my head. I must admit now, my Boss Bottle fragrance had done its job, otherwise my shirt would break out in a sweat. First step, then the second one, only basics for the first dance. To break the ice. Yes, I had made it. I had turned around to the dancers that had waited for the next dance. Nobody had been gazing at us. Either they had been seeking dance partners shooting their eye contact around other available dancers or had had most likely pretty much the same problems as myself. Slow breath out and next music, Dj, please. We had enjoyed every moment very much. When we had driven back to our hotel we had laughed at ourselves for being so scared. You just have to relax and enjoy.
Pretty much the same is with our men’s swimwear. We have put an idea into ordinary slip and trunk model by inserting push up pad. When we presented our idea to our first potential customers, their first thought was: what would others say if they saw us in your swimwear ? Nothing we answered, just try them and spend a day on the beach or by the pool. If anything happens you can return them freely. And indeed nothing happened, they were satisfied, finally got swimwear they could rely on no matter being in warm or cold water. Wearing Vittori Swimwear is almost dancing tango at milonga. You have them on, nobody notices there is an added value, and still you feel comfortable and with lots of confidence you will have great day by the pool. Like these two guys bellow wearing new arrivals Dot slip and Dot boxer made by http://www.vitori-swimwear.com