Tag Archives: Fashionlovers

First Experience with Marketing Expert

Each manufacturer or seller who starts with a production thinks about how to sell his products. Most likely you can’t be an expert for all fields. If you are good in thinking and management you probably do not posses skills for the marketing.

Same happened with me when started company and manufacturing Men’s Swimwear. I covered the management, logistics, finance, other of our company were responsible for design, website. Everything was set up, idea that burned in our minds long time was finally born, fabric was bought, production started, website with online shop was on air.

My anniversary of graduation came on the way, old school-mates gathered as each and every year. One among them was also marketing expert. You know the feeling, when you are young and restless; you expect everything should be done quick and immediately. I came to my “school-mate=marketing expert”, described him my idea and who wouldn’t, I asked him for a help. He answered only with one sentence: “I do not work with start-up or with newly brands.”

Of course I was disappointed. What is real challenge, to make a growth of the product with annual turnover with about 1 mio EUR by let’s say 10-15% or start with something new from zero. Obviously for my school-mate Vittori Swimwear was not a challenge for him. And I realized that I need to find different way, be patient and finally rely on my own feelings and on my own work.

Today after couple of years of that moment, Vittori Swimwear is not anonymous brand anymore; we sell our swimwear to 3 continents, USA, Canada, Australia and many EU countries. Our customers are satisfied and we develop new models. _MG_0293

Vittori & Tango

The Author of this blog is a tango dancer. Argentine Tango. Pashionate dance. Various techniques. Close Embrace is one of them.

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In tight position, where two dancers are tight with their upper parts of their bodies. Where very short and exact movement by the men’s chests or shoulders are important where the lady or whole couple would go. Forward, left, right or just making various movements like ocho, colgada, volcada, gancho without leaving the spot. Observing tango and not knowing what tango is really about or from the side viewer’s eyes, tango looks like being provocative, sensual or even perverse. But for tango dancers like myself, tango demands just lots of concentration and quick thinking how to make lady dancer comfortable during the dance. Major credit is when she tells you at the end of the tanda, yes it was wonderful dancing with you, soon once again ?

Vittori swimwear is the same. On the first sight when mentioning that Vittori Swiwmear have push uppads inside it sounds provocative, little perverse. But with push up pad inside Vittori Swimwear are different, follows nature lines of men’s body. Far, far away of being perverse swimwear. Once Vittori, always Vittori, say our customers from Australia, USA, Canada, Italy, France, Scotland, Germany, Chile, Brasil and many more. Ready to discover why ?

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Rocky Boxer

 

Vintage or what

What is Vintage really? According to the Wikipedia Vintage is Generally speaking, clothing which was produced before the 1920s is referred to as antique clothing and clothing from the 1920s to 20 years before the present day is considered vintage. Why sometimes on the fashion shows some very famous designers show their creation in vintage style?

Why sometimes when we see some creation or design our first thought would be “Oh, I have seen something like that before”? Because, it’s true. Humans have eyes, humans have memory, human have storage for billions of pictures called brain. Our memory is like a movie camera travelling through the time. Good example is driving a car. Pictures of landscape, trees, fields of crops, green, yellow, brown, variety of mixed colors. Everything is memorized. Even great paintings present the scenes from the nature or nearby and the painters weren’t just stand in their ateliers, some even didn’t have them actually, so they stood their easels outside and painted what they saw.

Pretty much is the same with the designers of all kinds. Some creations are close to our eyes some we think that’s not for me. I would do different, I would something different. ACTUM NE AGAS would say old Romans, what basically mean “Don’t create what’s already created”. And yes, at Vittori Swimwear we went to the shops, we looked up into the web shops to see what we could do different. And yes we questioned many persons, many men advised us what they wanted as their new swimwear. Is our collection or even one of them a vintage style? Perhaps. Honestly we generally only hear what has been worn in 50 or 80 years ago, but certainly we are curious and become nostalgic. That’s why vintage style is always successful. But on the other hand each designer want to make something different than other and still follow it’s own path. So are we.

 

Priceless & More

Remember the commercial clip from Mastercard where dad is taking his son to the football game ? It did touch me very much. I have never believed this happening is so very much true. Very long ago I took my son to the football game to San Siro Stadium in Milan (Italy). When I saw the expression on my son’s face when we stepped into this grandiose monument, Yes it was worth every penny. We had such great time, like it was promised in the commercial clip. Since then I repeated such tips many times, visiting games of local club, football (soccer), hockey, basketball and even snooker.

Those were the times, when I hadn’t enough courage to organize a trip such that one on my own. Now it’s different. Internet made everything easier. Tickets can be bought to every and each event. Last weekend was extended free weekend, so we decided to visit the game in Verona between Chievo and AC Fiorentina.

chievo-fiorentina

Verona is prox. 3 1/2 hours away from our home. One stop for marvelous cappuccino on the Highway Autogrill Service is another great experience. For me, the best coffee is prepared there. Stadium in Verona where Chievo is playing its home games is quiet big, can host 38.000 visitors. Italians do live for the football. Fans are singing in front of the gates before the game. Out of the stadium many shops offered variety of fan articles. But no swimwear.Vittori Swimwear offers one Slip for Chievo Fans called Desert Sand in the yellow&blue colors and one for the AC Fiorentina fans called Martinez in violet colors. Of course it would be very funny if you wear swimwear when attending the game, so I do not advise to do so. But on the beach, it would feel great for you fans, if you wear that small piece of fabric in the colors of your team.

The game itself was typical season’s game, honestly Fiorentina was better player almost 2/3 of the game, but the last 20 minutes Chievo could and should score, but luck wasn’t on their side. Game ended scoreless.

But for us it really didn’t matter. We had great time. On the way there, when we had coffee break, when we shared slices of tasty pizza in the restaurant. On the way home we talked really a lot, rescuing the world’s most difficult problems.

If you have a son, if you have a child, make this kind of trip together. It makes your day, it makes your life.

It’s priceless. It’s worth.

Desert Sand by Vittori Swimwear
Desert Sand for Chievo Verona Fans

Martinez

Martinez for AC Fiorentina Fans

 

 

Perfect Man Is Just A Dream Or Not ?

Who is a perfect man ? I am a man and not consider myself being perfect. Recently I read two books describing perfect men. One is Grey from “50 Shades of Grey” by EL James and the other one is Gabe from “Rush” by Maya Banks. Both books are written by women. Both these men are described as perfect. Tall, very handsome, very rich, top managers and businessmen and young of course. Their bodies are similar to the bodies of ancient Greek heroes. They found very young women to pass along with them.

Rezultat iskanja slik za perfect man body

Going back to the writers of these two books : do they have perfect men already or just seek to have one ? I don’t know. And really doesn’t matter. But they are successful. They write what men and women love to read. They are perfect.

What is perfection for a man anyway ? Being rich, being handsome, being very tall, being very successful, having perfect smile, being charming, being loving partner, being loving father, being best chef ? All together or just few personal characteristics ?

At a dancing school of argentine tango there is a couple, where he is about 30 years older than his partner. He is rich, he is nice, he is a very good dancer. He provides her everything she wants. Is he like Grey or Gabe. I don’t think so. Oh, yes she is very attractive and about 25 years old. In her eyes, he must be perfect. But is he really perfect ? I don’t know, because I don’t live with him each and every moment.

Husband of my wife’s cousin is very handy man. He can fix everything, he is a perfect chef, his fish and barbecue are marvelous. He serves his wife everything she asks. But he is not rich. Is he perfect ? With such so many skills I do not possess, he is almost perfect.

My ex school-friend is not handsome. But he is quiet rich, always on top manger’s positions, powerful person. He’s rarely at home, his business is everything. Is he perfect ? Most likely.

My neighbor is talented person. His debates when barbecueing are to sit down and listen very carefully. He knows everything. His debates are powerfull. But he smokes and drinks too much, he doesn’t worry about tomorrow. Is he perfect ? Maybe.

Many men can be perfect if they have something other men only seek. But if they are really perfect, other men don’t really know, because other men are not with that “perfect man” each and every second. Is finding a perfect man a dream or not ? Every man can be perfect if you find positive characteristics in his skills or in his ideas. Supporting and encouraging him is most important.

Going back to me. I mentioned I am not considering myself being perfect. But I have some skills that other won’t even hear about them. Good in logistics, I have three loving children, loving wife, I am a man who stands behind Vittori Swimwear, and I can even write a blog for Vittori Swimwear. Not to forget I can dance argentine tango and I am not scared to attend milonga anymore.

What’s this blog has got to do with Vittori Swimwear ? Vittori Swimwear helps men being more perfect as they are. Wearing Vittori Swimwear you will feel perfect.

 

 

 

Tango and Men’s Swimwear

I dance Tango with my wife, now almost 3 years. Week after week we have been attending tango lessons. Every Sunday evening, except summer weeks. Last summer our school-mate-dancers persuaded us to go to Mediterranean Tango Summer Festival. Are we capable enough ? Do we have enough courage ? We hadn’t really had any thoughts but to go, so nice words about this Festival had been told. It had to be something. We even had reserved the tickets for two consecutive milongas.

Actually we had danced at couple of milongas organized by our tango-school, not many other dancers had come and we had felt quiet comfortable. So, first night milonga at the Festival, the Hall entrance door had opened at 10pm. We are usually very punctual, so shortly after 10 pm we had entered the Hall. If we hadn’t heard the tango music, we would have thoughts it couldn’t be the right place. Only few couples had been inside. To dance or not to dance. We had waited one tanda and another one. First couples had come to the dance floor. Wow, what performances. Though my legs had been shaky, my heartbeat had gone up to 200/min, I had invited my wife to the dance floor. Would other dancers notice my nervousness, I had heard questions in my head. I must admit now, my Boss Bottle fragrance had done its job, otherwise my shirt would break out in a sweat. First step, then the second one, only basics for the first dance. To break the ice. Yes, I had made it. I had turned around to the dancers that had waited for the next dance. Nobody had been gazing at us. Either they had been seeking dance partners shooting their eye contact around other available dancers or had had most likely pretty much the same problems as myself. Slow breath out and next music, Dj, please. We had enjoyed every moment very much. When we had driven back to our hotel we had laughed at ourselves for being so scared. You just have to relax and enjoy.

Pretty much the same is with our men’s swimwear. We have put an idea into ordinary slip and trunk model by inserting push up pad. When we presented our idea to our first potential customers, their first thought was: what would others say if they saw us in your swimwear ? Nothing we answered, just try them and spend a day on the beach or by the pool. If anything happens you can return them freely. And indeed nothing happened, they were satisfied, finally got swimwear they could rely on no matter being in warm or cold water. Wearing Vittori Swimwear is almost dancing tango at milonga. You have them on, nobody notices there is an added value, and still you feel comfortable and with lots of confidence you will have great day by the pool. Like these two guys bellow wearing new arrivals Dot slip and Dot boxer made by http://www.vitori-swimwear.com