Observing Or Being Observed

Always questionable ? Are being men also observed as they observe women ? Do men notice that they are being observe ? Last week Vittori Swimwear started advertising campaign in Poland through Facebook. Vittori Swimwear is primary attended to get more men admirers as they are potential client. But it turned completely otherwise. More women noticed the advert , more women liked our facebook page. Some would say, men are lazy, they are intersted in other stuff, men are shy. Perhaps so. But still this result forced me to make a conclusion, women do take care what men wear. Women do observe, women do comment, women do make opinion. Men are observed. No matter, being at work wearing business suites or going to out wearing casual.

Also swimwear is important. I heard my step-mother, when we launched our first collection, talking to his husband, my step-father, to get proper beachwear. She didn’t want him to be like other men, wearing really improper swimwear with really awful and old-fashioned design.

So, dear men, it is important to look nice, even if you think it’s not. You are observed. Why not being observed wearing our swimwear ? Rocky Boxer

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Feel Your Swimming Power

Everyone who is manufacturing his own product and is competing the market stands himself on a question : how to say the customers “Our product is better than the other similar on the market”. Our product is elegant. Our product is fashionable. How to say it in few words, how to express in a quote.

Christmas Season is just few days ahead. Vittori Swimwear is also preparing some marketing material. But what to write on them, what kind of a quote to put on.

Our swimwear is for men, naturally. But also women like to put an eye on them. So a quote must be unisex. Our swimwear is made of high quality italian lycra by Carvico. We can’t afford to use some cheap and low quality lycra. Customers are seeking high quality for reasonable price. Swimwear is made for swimming.

“Feel Your Swimming Power” will be the quote for comming festive season. Because we address both men and women, our swimwear are different because of the special design, our swimwear contains some magic power that can’t resist both women’s and men’s looks.

Elegance by Vittori Swimwear

 

 

 

 

First Experience with Marketing Expert

Each manufacturer or seller who starts with a production thinks about how to sell his products. Most likely you can’t be an expert for all fields. If you are good in thinking and management you probably do not posses skills for the marketing.

Same happened with me when started company and manufacturing Men’s Swimwear. I covered the management, logistics, finance, other of our company were responsible for design, website. Everything was set up, idea that burned in our minds long time was finally born, fabric was bought, production started, website with online shop was on air.

My anniversary of graduation came on the way, old school-mates gathered as each and every year. One among them was also marketing expert. You know the feeling, when you are young and restless; you expect everything should be done quick and immediately. I came to my “school-mate=marketing expert”, described him my idea and who wouldn’t, I asked him for a help. He answered only with one sentence: “I do not work with start-up or with newly brands.”

Of course I was disappointed. What is real challenge, to make a growth of the product with annual turnover with about 1 mio EUR by let’s say 10-15% or start with something new from zero. Obviously for my school-mate Vittori Swimwear was not a challenge for him. And I realized that I need to find different way, be patient and finally rely on my own feelings and on my own work.

Today after couple of years of that moment, Vittori Swimwear is not anonymous brand anymore; we sell our swimwear to 3 continents, USA, Canada, Australia and many EU countries. Our customers are satisfied and we develop new models. _MG_0293

Vittori & Tango

The Author of this blog is a tango dancer. Argentine Tango. Pashionate dance. Various techniques. Close Embrace is one of them.

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In tight position, where two dancers are tight with their upper parts of their bodies. Where very short and exact movement by the men’s chests or shoulders are important where the lady or whole couple would go. Forward, left, right or just making various movements like ocho, colgada, volcada, gancho without leaving the spot. Observing tango and not knowing what tango is really about or from the side viewer’s eyes, tango looks like being provocative, sensual or even perverse. But for tango dancers like myself, tango demands just lots of concentration and quick thinking how to make lady dancer comfortable during the dance. Major credit is when she tells you at the end of the tanda, yes it was wonderful dancing with you, soon once again ?

Vittori swimwear is the same. On the first sight when mentioning that Vittori Swiwmear have push uppads inside it sounds provocative, little perverse. But with push up pad inside Vittori Swimwear are different, follows nature lines of men’s body. Far, far away of being perverse swimwear. Once Vittori, always Vittori, say our customers from Australia, USA, Canada, Italy, France, Scotland, Germany, Chile, Brasil and many more. Ready to discover why ?

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Rocky Boxer

 

Vintage or what

What is Vintage really? According to the Wikipedia Vintage is Generally speaking, clothing which was produced before the 1920s is referred to as antique clothing and clothing from the 1920s to 20 years before the present day is considered vintage. Why sometimes on the fashion shows some very famous designers show their creation in vintage style?

Why sometimes when we see some creation or design our first thought would be “Oh, I have seen something like that before”? Because, it’s true. Humans have eyes, humans have memory, human have storage for billions of pictures called brain. Our memory is like a movie camera travelling through the time. Good example is driving a car. Pictures of landscape, trees, fields of crops, green, yellow, brown, variety of mixed colors. Everything is memorized. Even great paintings present the scenes from the nature or nearby and the painters weren’t just stand in their ateliers, some even didn’t have them actually, so they stood their easels outside and painted what they saw.

Pretty much is the same with the designers of all kinds. Some creations are close to our eyes some we think that’s not for me. I would do different, I would something different. ACTUM NE AGAS would say old Romans, what basically mean “Don’t create what’s already created”. And yes, at Vittori Swimwear we went to the shops, we looked up into the web shops to see what we could do different. And yes we questioned many persons, many men advised us what they wanted as their new swimwear. Is our collection or even one of them a vintage style? Perhaps. Honestly we generally only hear what has been worn in 50 or 80 years ago, but certainly we are curious and become nostalgic. That’s why vintage style is always successful. But on the other hand each designer want to make something different than other and still follow it’s own path. So are we.

 

Priceless & More

Remember the commercial clip from Mastercard where dad is taking his son to the football game ? It did touch me very much. I have never believed this happening is so very much true. Very long ago I took my son to the football game to San Siro Stadium in Milan (Italy). When I saw the expression on my son’s face when we stepped into this grandiose monument, Yes it was worth every penny. We had such great time, like it was promised in the commercial clip. Since then I repeated such tips many times, visiting games of local club, football (soccer), hockey, basketball and even snooker.

Those were the times, when I hadn’t enough courage to organize a trip such that one on my own. Now it’s different. Internet made everything easier. Tickets can be bought to every and each event. Last weekend was extended free weekend, so we decided to visit the game in Verona between Chievo and AC Fiorentina.

chievo-fiorentina

Verona is prox. 3 1/2 hours away from our home. One stop for marvelous cappuccino on the Highway Autogrill Service is another great experience. For me, the best coffee is prepared there. Stadium in Verona where Chievo is playing its home games is quiet big, can host 38.000 visitors. Italians do live for the football. Fans are singing in front of the gates before the game. Out of the stadium many shops offered variety of fan articles. But no swimwear.Vittori Swimwear offers one Slip for Chievo Fans called Desert Sand in the yellow&blue colors and one for the AC Fiorentina fans called Martinez in violet colors. Of course it would be very funny if you wear swimwear when attending the game, so I do not advise to do so. But on the beach, it would feel great for you fans, if you wear that small piece of fabric in the colors of your team.

The game itself was typical season’s game, honestly Fiorentina was better player almost 2/3 of the game, but the last 20 minutes Chievo could and should score, but luck wasn’t on their side. Game ended scoreless.

But for us it really didn’t matter. We had great time. On the way there, when we had coffee break, when we shared slices of tasty pizza in the restaurant. On the way home we talked really a lot, rescuing the world’s most difficult problems.

If you have a son, if you have a child, make this kind of trip together. It makes your day, it makes your life.

It’s priceless. It’s worth.

Desert Sand by Vittori Swimwear
Desert Sand for Chievo Verona Fans

Martinez

Martinez for AC Fiorentina Fans

 

 

Vittori in the Kitchen

In my interview with cozyfashionist I mentioned that I – a man who stands behind Vittori Swimwear – like to bake very much. Maybe sometimes my works are not looking perfectly, but still they are delicious. My family doesn’t waste much time to leave the crumbs on the plates. This time  I am going to present you my recent work – Cake with honey and poppy seeds.

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What do we need :

200 grams of flour, 1 table spoon of backing powder, 170 grams of soft butter, 120 grams of milled sugar, 4 spoons of honey, 3 eggs, 1 coffee spoon of vanilla flavour, juice from 1 lemon, 2 table spoons of poppy seeds.

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First heat the oven to 160 degrees. Prepare the baking pan, I use Ø 26 cm with baking paper or with butter on the bottom and on the sides.

Mix the flour and baking powder, add butter, sugar, honey, beaten eggs and vanilla flavour into the smooth dough.

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I add also lemon zest, after that mix into dough juice from one lemon and poppy seeds.

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Bake this cake about 40 minutes until it gets golden brown.

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Hope you like it. Next time my blog will continue with the stories regarding Swimwear.

Vittori Swimwear is more than Swimwear. It’s Swimwear with the idea, designed for men who expect more. Visit our online store http://www.vittori-swimwear.com to discover more.

 

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